![]() "When you can't speak a language, you're much more observant, watching people's emotions and behaviors," Ms. ![]() That experience helped spark a lifelong interest in consumer behavior for Ms. Young-Scrivner, 51, now chief executive of Godiva.Īs a child, she sold ice on the sidewalk, and got a job in retail as soon as she could get a work permit as a teenager.Īfter college, she spent 20 years at PepsiCo Inc. that included stints as president of the company's China business and as chief marketing officer and head of sales for the Quaker Oats brand. "I still keep in very close contact with that team, and it taught me to make sure that you dream big, you take calculated risks, and you nurture talent," Ms. She returned to her hometown of Seattle in 2009, becoming chief marketing officer for Starbucks. She says advice she got at Starbucks from board director Craig Weatherup continues to guide the way she leads. "It sounds so simple, but he said, 'Don't assume you understand - walk in their shoes and really listen,'" Ms. The mantra stuck with her, and she began doing "listening tours," meeting with small groups of employees at different levels of the organization and asking for their insight and advice.
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